When creating interactive ads with Blay, it's important to understand the technical limitations and best practices for different advertising platforms. Following these guidelines will help ensure your interactive ads perform optimally across various platforms.
Technical Limitations
- File Size Restrictions:
- Interactive ads must remain under 5MB total size
- Blay automatically compresses videos and audio to meet this requirement
- However, excessive content (long videos or too many objects) may result in quality degradation
- Video Length Recommendations:
- Keep videos to around 20 seconds (maximum 30 seconds)
- Shorter videos maintain better quality due to file size limitations
- Brief, engaging content typically performs better for interactive ads
- Branching Considerations:
- While branching paths create engaging experiences, each branch adds to the file size
- Limit the number of branches to maintain video quality
- Focus on quality over quantity for interactive paths
User Experience Best Practices
- Sound Playback Limitations:
- Browser policies often prevent sound from playing until the first user interaction
- Some platforms may bypass this restriction, but prepare for silent initial playback
- Consider adding a prominent "Start" button or early interaction to enable sound
- Downloaded interactive ads will not play sound until clicked
- Clear Interaction Guidance:
- Users may not be familiar with interactive ad formats
- Provide obvious visual cues for interactive elements
- The first interaction especially should have clear, detailed instructions
- Consider using animation or highlighting to draw attention to interactive areas
- Engagement Optimization:
- Create fast-paced, immersive experiences
- Front-load the most engaging content
- Make interactions intuitive and rewarding
- Ensure the ad communicates value quickly
Platform-Specific Requirements
- Google Ads:
- Meta (Facebook/Instagram):
- Interactive ads must be combined with video ads (cannot run independently)
- May require CTA implementation to complete setup
- Preview process requires testing the CTA functionality
- Official documentation
- TikTok Ads:
- Moloco:
- Unity Ads:
- AppLovin:
- IronSource:
By following these guidelines, you can create effective interactive advertisements that perform well across different platforms while providing engaging experiences for users.